 | 10th/11th June 2013 - Berlin CMO Dialog 4 Enterprise marketing management - CMO as business partner - New definitions of marketing functions and the CMO's position - Marketing driving innovation - Marketing efficiency: Measuring ROI & KPI performance - Marketing resource management - Budgeting & marketing controlling - Marketing automation - Marketing outsourcing - Marketing in emerging markets - Integration of marketing and sales, marketing driving revenues - Leadership & further education in marketing |
| 04th/05th November 2013 - Berlin CMO Dialog Series 2013 Enterprise marketing management - CMO as business partner - New definitions of marketing functions and the CMO's position - Marketing driving innovation - Marketing efficiency: Measuring ROI & KPI performance - Marketing resource management - Budgeting & marketing controlling - Marketing automation - Marketing outsourcing - Marketing in emerging markets - Integration of marketing and sales, marketing driving revenues - Leadership & further education in marketing |