 | 23./24. September 2013 - Berlin CCO Dialog Series 2013 Total Customer Experience - Operatives und analytisches CRM - Strategisches CRM - Customer Value Management - ROI von CRM - Kundenwissensmanagement - CRM Outsourcing - Customer retention/Kundenbindungsmaßnahmen - Data Warehousing / Data Mining - Kampagnenmanagement/Multi Channel Marketing - Business Intelligence - Call Center Management - Verzahnung von CRM / Marketing / Vertrieb - Strategien zur Neukundengewinnung - Enterprise Marketing Management - Kampagnenmanagement - Marketing Strategie - Marketingeffizienz - Marketing in Emerging Markets - Multi Channel Marketing - Web 2.0 Social Media |
| 16./17. September 2013 - Zürich CCO Dialog Schweiz 2 B2B/B2C-Prozesse - Kundenwertmanagement - Kundenwissensmanagement - SaaS, BPO/ Outsourcing - Kundenbindungsmanagement - Data Warehousing - Data Mining - Data Quality - Business Intelligence - Automatisierung - Vertriebscontrolling - Social Media / Web 2.0 - Enterprise Marketing Management - Kampagnenmanagement - Customer Interaction - Direktmarketing |