Overview

econique CxO Dialog Customer Management is the leading networking summit for senior customer relationship managers, leading-edge solution providers and renowned consultants in the German-speaking regions.

Best practice presentations, confidential fireside chats and coordinated one-to-one meetings offer not only inspiration but an exclusive exchange of knowledge regarding CRM excellence, enterprise marketing and sales management as well.

The CxO Dialog Customer Management provides executives with the latest strategies and methods on the central topics:

- CRM Strategies
- CRM on Demand
- Customer Retention
- Process Optimisation
- Customer Lifecycle Management
- Customer Value Analysis
- Integration of CRM / Sales / Marketing
- Campaign Management
- Direct Marketing
- Change Management
- Web 2.0
- Customer Knowledge Management
- Geomarketing
- Loyalty
- Business Intelligence
- Data Quality